User acquisition — Lahore hub (b7)
Data Mesh Works drives efficient, scalable UA for mobile games across APAC. We combine creative testing, channel optimisation, and analytics to grow quality players and lifetime value.
- Strategy: audience definition, funnel mapping, LTV forecasting
- Execution: campaign set-up, optimisation, creatives at scale
- Measurement: events, cohorts, incrementality checks
Core services
Creative testing
Concept to iteration: A/B and multi-variant tests to find top-performing visuals and messaging.
Channel management
Hands-on management across major mobile ad partners and programmatic channels for scale and efficiency.
Analytics & attribution
Robust event instrumentation, cohort analysis and clear dashboards for performance decisions.
Process — how we scale
- Onboard & audit: baseline KPIs, creative inventory, and tracking audit.
- Pilot & learn: small-scale experiments to validate audiences and creative hooks.
- Scale & optimise: automated rules, bid strategies, and funnel-specific spend allocation.
- Retain & monetise responsibly: lifecycle messaging and feature tests to lift retention without intrusive tactics.
Lead team — Lahore
Aisha Khan — Head, User Acquisition
10+ years running growth for mobile titles across APAC. Specialises in creative-led scaling and data-driven optimisation.
FAQ — common UA questions
We run parallel concept pools, prioritise learnings by CPI and retention lift, then scale top performers with iterative variants.
Start with quality installs (D1/D7 retention), ROAS or blended CPA depending on monetisation model, and LTV projections by cohort.
Yes — we assist with MMP integration, event taxonomy, server-side events and verification to ensure clean reporting.
Performance snapshot
+45%
Average D7 retention uplift in recent pilots
-23%
Average CPA reduction after creative optimisation
x3
Scale multiplier for top creatives within 2–4 weeks