Launch optimisation — Pakistan (K3)
Data-driven launch planning and soft-launch optimisation for mobile titles. We focus on retention uplift, stable funnels, and efficient early user acquisition strategies tailored to the Pakistan market.
Our approach
Hypothesis & KPIs
We establish measurable objectives — retention, day-1/7/28 cohorts, ARPDAU signals, and event funnels — to guide experiments and release decisions.
Soft-launch design
Region-targeted soft launches with controlled UA mixes and convergent telemetry to validate core loops and liveops cadence.
Iterate & scale
Fast A/B cycles, feature flags, and prioritised backlog for improvements that materially increase retention and LTV signals.
Services & deliverables
Case highlights
Regional soft launch — performance uplift
Iterative onboarding changes and targeted UA blends delivered consistent retention improvement across Day-1 and Day-7 cohorts.
Feature gating and rollouts
Feature-flag driven releases minimized regressions and shortened feedback loops during early launches.
Team & expertise
Adeel Khan — Head of Launch & Data
Experienced in product analytics, live operations cadence and soft-launch decisions for mobile products across emerging markets.
FAQ
- How long is a soft-launch? — Typical soft-launch windows are 6–12 weeks depending on traffic and test velocity to reach stable signals.
- What telemetry is required? — Core user events for onboarding, progression, retention and economy must be instrumented; we provide a concise checklist.
- Do you support UA? — We advise on UA mixes and early channel selection; for execution we coordinate with partners and publishers.